Pasta sauce first.
Rich tomato sauces and familiar one-pan dinners give Mince a clear first job to prove.
CONCEPT ARTWORK · FINAL DETAILS PENDINGSOY PROTEIN · FIRST PROTOTYPE
Mince.
Looks weird. Cooks beautifully.
Small dry soy-protein pieces with a lot of possibility. Mince is the first physical prototype direction, designed around familiar meals that need a flexible savoury protein base.
CURRENT DEVELOPMENT STATE
NowFirst prototype
DecidedVEGIE Mince is the first physical prototype direction.
Still openSupplier specification, verified nutrition, final pack details and preparation.
CommerceNo price, inventory, checkout or launch date is active.
In development. Not yet available to order.
No price or launch date confirmed. Join for updates, not a preorder.
The idea +
A dry soy-protein ingredient for cooking. Meal imagery is a serving suggestion; other ingredients are not included.
Ingredients & nutrition +
Final composition and nutrition are being verified. This is a soy-based range and is not suitable for people with a soy allergy. Please don’t use the concept packaging as a final ingredient or nutrition label.
Preparation & portions +
We’re validating directions separately for each format. Final pack size, serving size, yield and preparation instructions are not confirmed. Product artwork shown here is a concept, not an approved food label.
ONE BASE · THREE DINNER JOBS
Where Mince has
to earn its place.
The first prototype is being designed around meals people already understand. These are use-case targets, not validated recipes.
Chilli, tacos, bowls.
A plain protein base should make sense wherever the flavour comes from the meal around it.
Meal-prep rotation.
Texture after cooking and repeat-use appeal are part of what the prototype still needs to validate.
Serving inspiration only · final preparation, portions and nutrition are still being verified.
GIVE IT A PLACE ON YOUR PLATE
A little inspiration.
There’s more at the table.
Range conceptMEET YOUR NEXT MEAL IDEA
STIR-FRIES
ANYONE?
STIR-FRIESANYONE?
SOY PROTEIN
Chunks
Built for curries, stir-fries, wraps and loaded bowls.
RANGE CONCEPT · NOT AVAILABLE TO ORDERRange conceptMEET YOUR NEXT MEAL IDEA
GRAIN BOWLS
ANYONE?
GRAIN BOWLSANYONE?
SOY PROTEIN
Steaks
For seared slices, wraps, grain bowls and bigger dinner ideas.
RANGE CONCEPT · NOT AVAILABLE TO ORDER